|
Surfx®'s privacy policy covers the collection and use of personal information that may be collected by Surfx® anytime you
interact with Surfx®, such as when you visit our website, when you purchase Surfx® products or services, or when you call our sales or support associates. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at Surfx®, and we go to great lengths to protect it.
Why we collect personal information
Why do we collect your personal information? Because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest announcements and news that you might like to hear about.
What information we collect
There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when you're discussing a service issue on the phone with an associate, participating in an online survey, or purchasing a product or service. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences. We also collect information regarding customer activities on our website. This helps us to determine how best to provide useful information to customers and to understand which parts of our website are of most interest to them.
When we disclose your information
Surfx® takes your privacy very seriously. Be assured that Surfx® does not sell or rent your contact information to other marketers. To help us provide superior service, your personal information may be shared with legal entities within the Surfx® group globally who will safeguard it in accordance with Surfx®'s privacy policy. There are also times when it may be advantageous for Surfx® to make certain personal information about you available to companies that Surfx® has a strategic relationship with or that perform work for Surfx® to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with Surfx®'s policies. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on the Surfx® website.
At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
How we protect your personal information
Surfx® takes precautions - including administrative, technical, and physical measures - to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
Other technologies
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. Surfx® will not use the information collected to market directly to that person.
In some of our email messages we use a "click-through URL" linked to content on the Surfx® website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
|